Strategic framework

The first step is to begin at the end.

Before developing a single creative idea, (well, not quite... we can't help ourselves sometimes!) we work with you to build a Strategic Framework that will serve as the springboard for creative solutions.

From this clear and comprehensive brief, we plot the necessary steps that lead to powerfully designed communications that will attract your customers and deliver the results you want.

Here are the key questions we'll seek answers for together.


PHASE 1 | Strategy


Business Brief

Where do you want to go?

Marketplace Review

What is your competition doing? How do they look and sound?

Strategy & Planning

How do we get there and what do we need to do?

Resource Allocation

What is the best way to go about it?

Budget Planning

What are the costing options and how can we minimize without impacting outcome?

PHASE 2 | Creative

Creative Development

What are the best creative solutions to these challenges?
Design Application How will it look applied to specific pieces of the marketing tool kit?
Concept Refinement What needs to happen to polish and refine the chosen design?

PHASE 3 | Execution

File Delivery What files are required to upload or print?
Project Supervision How do we keep on track with the greatest ease for you?
Budget Control Where are we against budget so there will be no surprises at the end?
Evaluation & Measurement How did the marketing communication tool perform? What will we explore next time to enhance this tool?


The Phases and components are common to all projects. We make sure everyone is clear and in agreement about the process and scope of work at the beginning. This ensures expectations are met, deadlines run smoothly and budgets are kept on track.It all starts with the Strategic Framework and flows from there.